{"id":1503,"date":"2024-01-30T06:27:14","date_gmt":"2024-01-30T06:27:14","guid":{"rendered":"https:\/\/randyrahmanhussen.biz.id\/?p=1503"},"modified":"2024-01-31T03:45:59","modified_gmt":"2024-01-31T03:45:59","slug":"pengertian-promosi-menurut-para-ahli","status":"publish","type":"post","link":"https:\/\/randyrahmanhussen.biz.id\/index.php\/2024\/01\/30\/pengertian-promosi-menurut-para-ahli\/","title":{"rendered":"pengertian promosi menurut para ahli"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

pengertian promosi menurut para ahli: <\/p>\n\n\n\n

Promosi merupakan salah satu elemen kunci dalam bauran pemasaran yang bertujuan untuk meningkatkan kesadaran, minat, dan pembelian produk atau layanan. Para ahli pemasaran telah memberikan beragam definisi mengenai promosi, yang mencerminkan kompleksitas dan signifikansinya dalam dunia bisnis. Berikut adalah beberapa pengertian promosi menurut para ahli:<\/p>\n\n\n\n

1. Philip Kotler:<\/strong> <\/h4>\n\n\n\n

Menurut Philip Kotler, seorang pakar pemasaran terkemuka, promosi merupakan segala bentuk komunikasi non-pribadi dan pribadi yang digunakan oleh perusahaan untuk mempengaruhi persepsi dan perilaku konsumen.<\/p>\n\n\n\n

2. William J. Stanton:<\/strong> <\/h4>\n\n\n\n

William J. Stanton mendefinisikan promosi sebagai kegiatan komunikasi yang berusaha mempengaruhi pandangan, opini, atau tindakan seseorang atau kelompok dalam rangka mencapai tujuan tertentu.<\/p>\n\n\n\n

3. American Marketing Association (AMA):<\/strong><\/h4>\n\n\n\n

Menurut AMA, promosi adalah suatu bentuk komunikasi yang terdiri dari berbagai kegiatan yang bertujuan untuk memberikan informasi, persuasi, dan pengingat kepada konsumen mengenai produk atau layanan.<\/p>\n\n\n\n

4. Gary Armstrong dan Philip Kotler:<\/strong> <\/h4>\n\n\n\n

Armstrong dan Kotler dalam bukunya yang terkenal “Principles of Marketing” mendefinisikan promosi sebagai segala bentuk komunikasi yang digunakan oleh perusahaan untuk memberikan informasi kepada konsumen serta mempengaruhi persepsi mereka terhadap produk atau layanan.<\/p>\n\n\n\n

5. Jerome McCarthy:<\/strong> <\/h4>\n\n\n\n

Menurut Jerome McCarthy, promosi adalah salah satu dari empat elemen dalam bauran pemasaran (marketing mix), yang meliputi juga produk, harga, dan distribusi. <\/p>\n\n\n\n

baca juga : perbedaan baliho dan spanduk<\/a><\/p>\n\n\n\n

Dari pengertian-pengertian tersebut, dapat disimpulkan bahwa promosi merupakan serangkaian kegiatan komunikasi yang bertujuan untuk mempengaruhi persepsi, sikap, dan perilaku konsumen dalam rangka mencapai tujuan pemasaran perusahaan. Melalui promosi, perusahaan berusaha untuk meningkatkan kesadaran, minat, dan pembelian produk atau layanan yang mereka tawarkan.<\/p>\n\n\n\n

cari tahu selengkapnya hanya di campus digital<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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